Ferrari Looking To Follow Porsche & Lamborghini Down SUV Path

Ferrari Looking To Follow Porsche & Lamborghini Down SUV Path

Ferrari chairman Sergio Marchionne had objections to making a true crossover or SUV, so instead, the automaker is looking to invent a new vehicle segment with the more practical Prancing Horse.

So we must assume the clever chaps designing flaws out of embryos have been practicing on Ferrari's DNA first, because it seems Sergio has had a change of heart.

But, of course, there's a caveat - it won't be an SUV, says Marchionne.

But Marchionne said Ferrari was now approaching the limit of the number of cars it can produce from its current range without weakening their exclusive appeal, and needed to look beyond. Wheels 24 reports that Marchionne did his best to convince investors that such a vehicle "would be unique" and that it would happen "in Ferrari style".

Marchionne is popular known for publicly rejecting the idea of a Ferrari SUV previously.

The project, described as a four-seat family vehicle offering more cabin room than the GTC4Lusso - categorically, Ferrari's largest model - is apparently being evaluated.

The sources said the family auto would be targeted to Asian customers, especially in China and could contribute 2,000 cars to annual deliveries. "It has not been done to compete with Porsche" he said, referencing the German brand's hugely profitable move into the SUV sector with its Cayenne. As for the Ferrari Utility Vehicle, it is said to sold beginning 2021. In the meantime, we're sure Ferrari will be keeping a close eye on the market performance and consumer reaction to arch rival Lamborghini's Urus crossover, which is set for a debut sometime later this year before going on sale in early 2018. Analysts at Mediobanca SpA, UBS Group AG and Bernstein predict deliveries could jump to as high as 15,000 under a new strategy, which Marchionne hinted he was developing during his first-quarter earnings presentation in May.

To address those issues, the Italian carmaker, which was spun off from Fiat Chrysler Automobiles NV in 2016, plans to introduce more hybrid vehicles starting in 2019 to help comply with stricter environmental regulations, the people said.